Many of our partners have long recognised the value of retail radio and have deployed it with great success. Historically this service was rendered through satellite broadcasting technology, which allowed the retailer to broadcast a live radio stream to stores.
Whilst this technology proved to be adequate, it has several limitations. It was, for example, difficult to customise content for broadcast to specific regions or stores and it has become increasingly difficult to install satellite dishes in shopping malls.
Further to this, the service is typically limited to one country and the onus of managing the ageing hardware in the field is typically on the retailer.
New technology now enables Metacom’s partners to stream retail radio via their existing Metacom IP network, overcoming most of these obstacles.
Metacom can now multicast radio to stores, groups of stores or even specific stores, based on geographic location. Our custom-developed MC712 Internet Radio can play a live audio stream, or it can store content with scheduled playlists. It is possible to combine stored content, with live broadcasting anywhere in the world.
The management of the remote hardware and the monitoring thereof is completely integrated into the Metacom managed services portfolio.
As with our Metacom Internet Video solutions, Metacom has also integrated this functionality into our MC6000 Enterprise Router to allow for a fully-integrated solution offering.
Our Managed Internet Radio can be used in the following markets and applications:
- Retailers – for national and international radio streaming
- Retailers – provision of training material/ announcements to remote staff