Many of our clients have long recognised the value of retail radio and deployed it with great success. Historically, this service was rendered through satellite broadcasting technology, which allowed the retailer to broadcast a live radio stream to stores.
While this technology proved to be adequate, it has limitations. For example, it was difficult to customise content for broadcast to specific regions or stores and it has become increasingly difficult to install satellite dishes in shopping malls.
New technology now enables Metacom's clients to stream retail radio via their existing Metacom IP network, overcoming most of these obstacles.
The management of the remote hardware and more monitoring thereof is completely integrated into the Metacom managed services portfolio.
As with our Metacom Internet Video solutions, Metacom has also integrated this functionality into our MC6000 Enterprise Router to allow for a fully integrated solution offering.