For years, since the advent of e-commerce, brick 'n mortar businesses have struggled in acquiring customer information. Online businesses have always had the upper hand owing to the internet which serves as an excellent platform for this purpose. However, all that is changing now, thanks to Wi-Fi analytics. Wi-Fi analytics systems provide a way to organise and interpret customer data collected through guest Wi-Fi, making them a very powerful tool in the right hands. Knowing customer behaviour, who they are and what they want, is the key to creating the perfect product or service offering.